BOSTON – TD Garden, one of the country's premiere arenas and home to the NHL's Boston Bruins and NBA's Boston Celtics, announced a strategic partnership to become the exclusive multimedia rights holder for Northeastern University Athletics beginning with the 2019-20 season. 
 
Backed by Delaware North's global enterprise and expertise, TD Garden leads the way in leveraging brand power and building meaningful partnerships in the professional sports, entertainment, and arena industry. 
 
"We are incredibly excited to enter into this relationship with Delaware North and TD Garden," said Northeastern director of athletics Jeff Konya. "Having the opportunity to align with a strong regional partner was extremely appealing, and we believe that combining Northeastern's recent successes on and off the playing field with the impressive reach of Delaware North is a truly unique relationship that will benefit Northeastern fans in the city of Boston and beyond." 
 
Under this partnership, Delaware North and Northeastern Athletics will provide corporate brands and fans with new and innovative sponsorship and multimedia opportunities, including but not limited to: game day assets at Northeastern's four home venues in Boston, Brookline and Dedham, additional media assets via television and radio, as well as utilizing the university's alumni affinity for Northeastern Athletics. 
 
"The partnership is unique and incorporates multiple opportunities for both TD Garden and Northeastern University," said Glen Thornborough, chief revenue officer for TD Garden and Boston Bruins. "Our vision is to create a holistic partnership that includes both traditional and non-traditional collaboration, including educational opportunities for students. We look forward to working closely with Northeastern Athletics to bring new and creative activations to the Howlin' Huskies and elevate its brand and fan engagement to the next level." 
 
The partnership between TD Garden and Northeastern University will extend through 2023-2024 season. Financial terms will not be disclosed. Dan Gale of Leona Marketing Group consulted and assisted on the formation of this partnership.