Victoria Boyle joined the Northeastern University athletics department as the Assistant Athletic Director, Game Day Marketing and Innovation in November of 2022. Boyle joined the Huskies after spending six years with Boston College, as the Associate Director of Marketing, Licensing and Fan Engagement.
For the Huskies, Boyle is responsible for creating, implementing, and executing comprehensive marketing, advertising and promotional plans designed to increase visibility, drive attendance, and grow fan engagement for Northeastern Athletics. She will produce marketing strategies that cohesively incorporate graphic/motion design, photography, video production, game day experience, ticketing, digital and social media, public relations, alumni relations, and student life to create a transformative experience for fans of Northeastern Athletics.
At Boston College, Boyle was responsible for marketing, game presentation, advertising, sales, promotions, fan engagement and experience for men’s hockey, women’s hockey, lacrosse, and field hockey. In addition to her primary sport of men’s hockey Boyle served as the secondary contact for football, assisting with marketing, game presentation and promotions. Boyle also has enhanced experience in men’s and women’s basketball run of show and game presentation, in addition to baseball and soccer game day marketing. During her time on The Heights, Boyle managed the primary social media accounts for the Eagles as well as the athletic department’s mass email communications. In addition, she managed the marketing, advertising, and sales budgets for the Eagles.
Boyle also managed the university’s licensing including the creation of the style guide, marks and logos usage and approval process, and royalty rates, whiles also serving as the assistant program administrator for volleyball, men’s tennis, women’s tennis, cheer, pom, and mascots. During her time, Boyle also assisted with the transition of sports marketing property firms, licensing trademark partner, and apparel partner, in addition to leading the Eagles to three awards: NACMA “Best Of” Gold Award for Sponsorship Activation, NACMA “Best Of” Silver Award for Event Attendance Promotion, NACMA “Best Of” Silver Award for Sponsorship Activation.
“Joining the Northeastern University team is a dream come true,” said Boyle. “I am honored and proud to work with and learn from some of the best student-athletes, coaches, and staff in college athletics. I am so excited to officially be a Husky!"
The Watertown Mass. native is a member of the Stonehill College Class of 2017 with a bachelor’s degree in communication and minor in business, as well as a member of the Boston College Class of 2019 with a master’s degree in leadership and administration, specializing in corporate communication and marketing.
